Collection: Bras

Co-created and wear-tested by our community, iteration bras fit how bras should fit. You wanted wireless bras with support, so we made a bra without underwire that still lifts and has side support – thanks hidden sling + power mesh!

You wanted the most comfortable bra, so every material was hand-selected for maximum comfort–including our ultrasoft luxe modal fabric.

These are the best bras of your dreams, brought by you to life. 

Coming Fall 2024!

  • Triangle Bra

  • Wireless Plunge Bra in Sierra

    Plunge Bra

  • Scoop Bra

aBOUT OUR COLLECTION

All bras are co-created with women from our community because product development at iteration begins with YOU – whether its styles, colors, product details, or beyond, we believe your voice should be heard to ensure these bras meet your needs.

Our first collection is designed to complement a wide range of skin tones and comes in four nature-inspired colors: Sand, Sienna, Mahogany, and Onyx.

All styles will be available in a wide range from regular to plus size, including XS, S, M, L, XL, 1X, 2X, and 3X. Each size has a fuller-busted option (indicated by a +, ie. L+) for women with smaller bands and larger cups in the DD cup to G cup range. See our size chart for more.

Style Details

triangle bra

Embrace elevated everyday intimates with our Triangle Bra, designed with YOU for maximum comfort and versatility. Our Triangle bra features triangle-shaped cups accented with a chic center front keyhole for a stylish and sexy look that can go from morning to night. 

Extra Notes:

  • The Triangle Bra has front-adjusting straps and converts easily to racer-back that can be adjusted up or down to suit your comfort.
  • The Triangle's neckline sits right between the Plunge and The Scoop, so it's an excellent option for someone who wants to be covered enough but not too much.

Community Tip: Our wear-testers loved The Triangle for the keyhole detail; it increased airflow to avoid boob sweat. They also loved the fun peek-a-boo design and thought the look could be dressed up or down. 

Wireless Plunge Bra in Sierra

plunge bra

Step into a world of distinct style with our iconic Plunge Bra, perfect for pairing with your favorite V-neck outfits. The Plunge Bra features a daring, low-cut neckline for just the right amount of sizzle underneath any top. Take the Plunge

Extra Notes:

  • Due to the plunging neckline and high-cut cups, this style does NOT come with front-adjusting straps.
  • Strap length can be adjusted in the back and quickly transform into a halter-style racer-back.
  • Just in case it wasn't clear from the name, The Plunge features our lowest neckline.

Community Tip: A Co-Lab favorite for its classic cut, The Plunge's defined cups add an extra element to help separate breast tissue for those concerned with uni-boob.

scoop bra

Our Scoop Bra is where sporty meets spice, so you can effortlessly transition across all your everyday activities — from lounging at home to work to low-impact exercise and beyond. The Bra features a contemporary squared scoop neckline to keep you comfortably covered, with a hint of cleavage for a feminine touch.

Extra Notes:

  • The Scoop Bra has front-adjusting straps and converts to racerback.
  • While there are no distinctive cups, separation is still defined through our signature hidden support system and fabric molding, which helps position tissue. 
  • Our fabric-covered underband is still there – just concealed beneath the surface.

Community Tip: Wear testers wanted to show this style off; The Scoop can be worn as a bra top and exposed under jackets, rompers, and blouses for a sexier look.

FEATURES IN ALL ITERATION BRAS

  • FABRICS

    We searched the world for the softest natural modal fabric. It's so luxurious that these will be the most comfortable bras you'll never want to take off. Our fabric is also super durable; did we mention our extensive wash + wear testing?

  • STRAPS

    Every bra has ultra-comfortable, wide straps made from specialty fibers superior to spandex. Strong enough to support and lift while providing comfortable hold that never digs, slips, or falls – we mean it.

  • HARDWARE

    Sleek, low-profile gold hardware accent the straps and offer a premium touch. Our Triangle and Scoop styles feature easy to access front adjustable straps, while our Plunge style offers back-adjusting straps.

  • MULTI-WEAR OPTIONS

    All styles seamlessly convert to a halter racer-back for added support and extra wear options. Increased versatility allows for wear underneath various tops to accommodate your ever-evolving lifestyle. 

  • ELASTICS

    All our elastics have innovative stretch fibers to enhance body contouring for a smoother look underneath clothes – see you later sideboob and underarm bulge. Our ultra-comfy elastics adapt to you for a perfect fit that feels like a second skin.  

  • UNDERBANDS

    A wide, fabric-covered bottom band is featured on every style for unparalleled comfort. Our specialty stretch fibers are stronger and more comfortable than traditional spandex and hold you in place while conforming to your body. 

  • INNOVATIVE SUPPORT

    Our expertly engineered signature hidden support system gently shapes, supports, and separates your breasts, enhancing your natural silhouette without adding too much extra bulk or weight.

  • PLUSH HOOK + EYE

    Every style has a premium hook + eye closure with extra plush padding for added comfort along with 4 columns of adjustments for added fit flexibility and extended product life.