Ever wonder why bras are still so uncomfortable after 100+ years of being around? Tired of the underwire, cups that gap, straps that dig, and lack of support? Curious if a better option could exist? Us too. That’s why at iteration, we’re collaborating with you to co-create an innovative bra with next level comfort and support that meets all your most pressing fit-related needs.

After 10+ years working for intimates brands that miss the mark, iteration is embarking on a journey to make something beyond better. Learn more about how we co-create, innovate, and solve real problems on our Community page.